darkhorseleadership is an up and coming fitness and streetwear apparel brand, visualised and founded in 2019 by Shak. Born and raised in 37100 Tours, it was during the time when Shak was competing in the 2016 under 18’s NABBA Bodybuilding competition where the brand originated from. darkhorseleadership was a term we would use in the gym just to simplify what we were doing as a brand. Growing up, there were many days where I hit rock bottom due to not having the same privileges as others which enabled my mindset to visualise the dreams I'd have of better days and I lived by the quote ‘Keep It Moving’. Fast forward a few year my dreams and vision were finally coming to life as I reached out of my comfort zone and made the first step into clothing which was then the biggest move in my career. The inner motivation in me that kept me dreaming came out when I watched my designs come to life. Seen how my creativity was going to look when designed on different styles of clothing, this was a proud moment for me and gave me a big push to keep going and pushing my brand further.
The Brand has not only been reflected towards gym wear, it has interlinked within the streets. darkhorseleadership has two different aspects that will play apart to their characteristics. Therefore, I felt it was in my nature to bring the two words that brought both the cultures together.
The slogan “Keep It Moving” is a lifestyle, as time does not stop for the wicked. This tagline is for when everyone experiences obstacles in life and need motivation to push through. The grind comes with many obstacles but the goal stays the same. Everything is impossible until someone has done it… JUST KEEP IT MOVING.